Noa by AON
Design of an editorial blog aligned with AON's identity and focused on SEO.
NOA is AON's blog, a content platform integrated into their digital ecosystem.
The project started with a very well-defined brand identity and SEO requirements established by an external agency, which dictated both the structure and the design.
This was not a project for reinventing, but for building within an already defined system. The key was to respect AON's identity, adapt it to an editorial environment, and meet all the requirements without losing clarity.
The work focused on organizing information, adapting the brand to a blog format, and building a coherent foundation where design and SEO work together. The priority was not the visuals, but ensuring everything made sense in practice.
We designed a clear and easy-to-navigate structure where the content takes center stage. The interface maintains brand consistency and allows for fluid reading, supported by a system of reusable components. The entire project was prototyped in Figma for both desktop and mobile.
The result is a blog that fits within the AON ecosystem, facilitates reading, and meets SEO requirements, allowing for content to be scaled in an orderly and consistent manner.
This project was not about creative freedom, but about making informed decisions within very clear boundaries.
