Metalcer
A dynamic and immersive digital experience for a metalwork firm looking to lead a highly competitive market.
Metalcer, a benchmark in metalwork in Madrid, was looking for a digital presence with movement and a character of its own.
During the process, we identified that to achieve the desired impact, it was essential to evolve their visual identity in tandem with their new platform.
The goal was to create a disruptive and modern website on an optimized budget. The challenge was to elevate the brand perception and the aesthetic quality of the site without compromising the project's economic viability, maximizing every creative resource.
Starting from their marketing team's content strategy, we defined the architecture using detailed wireframes. We took advantage of this phase to propose a visual identity update that would bring coherence to the whole. The proposal was so solid that the design was approved on its first iteration.
We developed a Webflow platform powered by micro-animations and scroll-triggered interactions. We integrated animated product renders and a step-by-step form designed to optimize lead generation. A fully responsive solution that replaces the previous rigidity with a technical and sophisticated image.
A digital presence that projects the precision and robustness of Metalcer's work. The new website is not only visually appealing, but it also positions the company as a modern and completely trustworthy option from the very first impression.
Sometimes, a tight budget is the best catalyst for making smarter design decisions.
