Andante Hotels
UX/UI design for a group website where each hotel has its own logo, visual style and navigation, with a straightforward experience for exploring and booking.
A shared structure. A distinct experience for each hotel.
Working with RK People, I developed the UX process and responsive UI prototype in Figma. The website review identified opportunities to clarify room differences, location and access to important information.
Resolve a complex architecture: introduce the group while giving each hotel its own space, identity and navigation, without complicating room discovery or access to booking.
Benchmarking, proto-personas and user journeys informed the sitemap and wireframes. With no brand redesign in scope, I prepared a moodboard to validate the visual direction before developing the interface.
I designed a structure connecting the group website with a dedicated space for each hotel. Each has its own logo, visual style and navigation, tailored to its look and feel and content. This flexibility allows each experience to be personalised while maintaining consistency across the group. The responsive Figma prototype covers these journeys on desktop and mobile, including rooms, services and access to booking.
An architecture that lets each hotel express its personality within the group while helping travellers explore its offering and choose a stay.
The complexity lies in the structure; the simplicity, in the journey.
