FL Group Berlin
UX/UI design in Figma introducing FL Group Berlin and giving each building a landing page with its own identity.
One group brand. A distinct story for every building.
Working with El Cuartel, the agency responsible for the branding, I developed the UX/UI experience and interactive desktop and mobile prototypes in Figma.
Present the group and each property’s distinct features simply, helping people looking for an office find the information they need.
The brief and research led to a clear structure: a one-page homepage for the group and an individually branded landing page for each building. Desk research, user flows, user journeys, a sitemap and wireframes defined the journey.
Each landing page covers location, estimated travel times to key city destinations, office customisation options and facilities such as climate control and accessible access. The design connects the identities developed by El Cuartel through simple navigation, prototyped in Figma for desktop and mobile.
A coherent introduction to the group that gives each building its own character and makes its spaces, location and facilities easy to explore.
Keeping it simple was not about saying less. It was about making what matters easy to find.
