Why I recommend Webflow to my clients

WordPress has been a benchmark for websites in Spain for many years. However, just because it is the most popular and widely used tool does not make it the best or the most convenient.

It is true that WordPress works for small businesses, freelancers, and even large companies, but there are more robust alternatives with far more possibilities that are often not even considered.
One of these options is Webflow.

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What is Webflow?

Webflow is a highly advanced web design and development platform that allows you to create websites and applications by translating complex code into visual actions.

In other words, within the "Designer," where you design your project, you have a panel for HTML and another for CSS, allowing you to manage the structure through blocks and styles by assigning classes and modifying their appearance visually.
The platform also allows you to add your own code, integrate e-commerce, and features an ecosystem of applications that you can link to your website.

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How does Webflow work?

Webflow works through plans. There is a free plan that lets you get started by creating 2 projects and using their webflow.io domain to publish them. If you want to use your own domain, you must choose a paid plan (site plan). These web plans range from basic to "Enterprise," depending on your project's needs. Below, I have included a table with current Webflow pricing.

If you are a freelancer or an organization working in Webflow, there are also plans for professionals. These plans allow you to design in Webflow and exceed the 2-project limit without needing a paid plan for each one. They also allow you to export your designs as code to use wherever you like. This is useful for professionals who have projects that will last for a certain period and move them to a paid plan once they go into production.

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Pros and cons of Webflow compared to WordPress.

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Today, WordPress functions very similarly to Webflow, as both platforms have evolved to meet the same needs, albeit from different starting points.

Current needs

For a WordPress project, based on our needs, we will require hosting, a builder like Elementor or Divi, a theme, and a few plugins for anything not covered by our builder or theme. Each of these services will be provided by a different vendor.

Furthermore, with WordPress, we will always incur a cost for a plugin like WP Rocket or similar to manage our website's performance. We also need to be especially careful with updates for plugins, PHP, the WordPress version, and the site's builder and theme.

Webflow, however, includes all of this in an annual or monthly fee with your site plan. The platform handles both your website's security and all updates.

This is usually why I recommend Webflow to my clients. While a WordPress site requires 4 to 10 hours a month to update plug-ins, PHP, and themes, check for compatibility, and manage caching and security, with Webflow, 1 to 3 hours is more than enough for most sites.

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Fixed Costs

Regarding fixed costs, for a website with dynamic content and a CMS, you would spend between €200 and €300 with WordPress, including hosting, the page builder, and any paid plug-ins. With Webflow, it usually costs about the same.

If you need localization and multiple languages, the basic localization version combined with a plan comes to around €9 per month per language. The good thing is that the translation is almost automatic, though it doesn't include link translation or automatic language detection. It is very similar to the cost of a multi-language plug-in for WordPress, but without the word limits that some solutions have.

E-commerce

For online stores, there is also a separate fee that you can see below. The difference here compared to WordPress is that Webflow charges a 2% transaction fee on its cheapest plan in addition to a monthly fee. From the intermediate plan onwards, you only pay the monthly fee. However, if you use WooCommerce, you can save on fixed costs and only pay the transaction commission. That said, you will most likely need to upgrade your hosting to accommodate your product catalog. In the case of an e-commerce site, a more detailed analysis should be done, and other options like Shopify should also be considered.

The Risks

But Webflow is not the perfect platform. One of the downsides is that its entire infrastructure is paid, so you are at the mercy of their corporate decisions. This can affect you through price hikes, plan changes, internal modifications, etc. Honestly, it’s not that something similar doesn't happen with WordPress, as you also depend on a hosting company, a paid builder, or plug-ins that can increase in price year after year. What makes this a disadvantage in Webflow is that it is usually more difficult to migrate to other tools, whereas in WordPress you can drop a plug-in or a builder and switch to another.

You also have to keep in mind that the plug-in ecosystem is smaller, with tools that are more expensive, even if they are often of higher quality. Also, the platform is in English; there is no Spanish version yet.

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Conclusion

In conclusion, as I always say, there is no perfect tool for every project. However, Webflow is worth considering for any business, as it is a well-established and very well-thought-out platform.

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If you're curious and want to check it out, you can do so using my referral link. It costs you nothing, and it helps me continue to dedicate time to writing articles like this one.

⬀ Affiliate Link for Webflow

And if you still have questions or want to know if Webflow is a good fit for your specific project, write to me and I'll tell you more in detail.

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